Karen Popp, Founder and CEO, is an award-winning senior sales and marketing professional with over 25 years experience in both technology and consumer markets. She successfully launched sales for three start-ups, and has consistently driven six figure sales for many publishing and media companies. Karen’s ability to accurately assess target markets and customize media plans tailored to her clients’ needs is the basis for her ongoing success. Karen supports Dining for Women, an organization that provides micro business loans to women and girls in the developing world. Karen’s clients have included Autodesk, HP, AMD, True Circuits Inc., Knights Bridge Winery, Beau Wine Tours, Arterra Landscape Architects, Hestan Winery, Cartelligent, Etude Winery, Inspiring Success and many others.

What makes Soaring Strategy different


Innovation driven by passion catalyzes success. Soaring Strategy’s leading edge is based upon an analytic review of your sales and marketing needs. We create a roadmap for accomplishing your priorities; and we customize a package of services to benefit your company based upon your unique individual needs. Our goal is to provide you with essential tools needed to soar to the highest levels.


Exceptional skills and talent differentiate Soaring Strategy, as does our strong belief in customer service. We examine and recommend best practices that will serve your company. With over 25 years of business, sales, advertising and marketing experience, we know how to build foundations for a thriving enterprise. We are driven to help your business excel.


The Soaring Strategy team has high standards for engagement with our clients. Creativity is the spark we light to manifest your vision and dreams. Our team consists of award-winning sales, editorial, and creative talent. We are dedicated to creating and delivering the best solutions for your company!


We know you want your business to be extraordinary. Soaring Strategy will partner with you to discern your unique value and elevate your sales and marketing programs. We have helped many companies exceed goals and look forward to collaborating with you.

Soaring Strategy provides exceptional sales and marketing expertise to companies seeking to exceed sales and marketing goals”

– Karen Popp, Founder and CEO

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